Golden Memories

Lay’s has been a part of people’s memories for decades.
So for the Super Bowl, we took a look back and to make a brand new one.

LAY’S - GOLDEN MEMORIES

Lay’s… so many Golden Memories. Like the time we got Seth Rogen and Paul Rudd
to team up with their pal and director Evan Goldberg
and do a Super Bowl spot with us.

Teaser #1 - “Seth’s Biggest Fan”

Teaser #2 - “A Teaser For What?”

ROLE: CD/WRITER
CD/AD: JORGE POMAREDA
+ Pretty much the rest of the agency
who wrote jokes and jokes and jokes.

Press
#2 ADWEEK Super Bowl Ad
#6 USA Today Ad Meter
Creativity Top 5 Super Bowl Ads
Fast Company Top 5
Washington Post Top 5
AdAge Top Super Bowl Ads
Campaign Best Super Bowl Ads
TODAY Best Super Bowl Ads
Rolling Stone Best Super Bowl Ads
The Drum Top 10 Super Bowl Ads
Billboard Top 10 Super Bowl Ads
Business Insider Top 10 Super Bowl Ads
HYPEBEAST Top 10 Super Bowl Ads