Chicago is famous for hot dogs and pizza, but what about a Chicago-style burger? For the first time in the U.S., McDonald's let customers create and name their own burgers in a full-fledged, digital crowdsourcing campaign.
Mickey D's Morning TV
A simple, copy-driven spot for our "Make it a Mickey D's Morning" campaign.
When this picture of me wearing a brand new chambray shirt was taken I was working at an agency called Cossette Chicago. My responsibilities as one of only two writers included concepting big ideas across all media–from digital videos to web content and all the good ol’ traditional media in-between. In my time at Cossette, I created award-winning work for McDonald’s and Ronald McDonald House Charities, as well as led radio and TV productions, worked on a handful of new business pitches and asked coworkers what they thought of my linen-finished gingham cloth shirt.
Before that, I worked at some notable agencies in Madison, WI where I wore less stylish but equally functional shirts; cutting my teeth on brands like Culver’s, Fiskars, Marshfield Clinic and United Way.
Prior to that, I mostly wore graphic tees purchased at full retail price from both local and touring metal bands. I’ve also and donned quite few hockey jerseys throughout my life.
Today, I’m wearing a flannel shirt that my wife has repeatedly asked me to wash, and looking for both freelance and full-time opportunities.