When we say the whole world was talking about the electrified Jeep Wrangler,
we meant the whole world.
JEEP - EARTH ODYSSEY
This global spot was meant to be enjoyed by people all over the world. But we realized a musically driven spot couldn’t be enjoyed by everyone.
So working with professional musicians, we created entertaining, that described the noises the animals were making
in comedic and “music correct” detail. When the spot played automatically with captions on social,
it became clear to every audience that accessibility was anything but an afterthought.
ROLE: CD/WRITER
CD/AD: JORGE POMAREDA
ECD: NATHAN MONTEITH