KFC was struggling and there was only one very chicken obsessed man who could save them.
KFC - “OBSESSION”
KFC needed a bold reset. But more than that, they needed people to believe in their food again.
So we brought back Colonel Sanders in a way people had never seen, and told the true story
about a man obsessed with chicken. Well, mostly true.
ROLE: GCD/WRITER
GCD/AD: JORGE POMAREDA
CD/AD: JASON GOLDBERG
ECD: CHUCK RACHFORD
Press
SHOTS Magazine - Ad of the week
Campaign US - Best Ad of the Week
LBB - Ad of the Week
Best Ads - Film of the Week
QSR Ad of the Month
The Stable - Standout
Fast Company
Forbes
AdAge
USA Today
Muse by Clios
ABC News
TODAY Show
Awards
Shots - Cinematography Gold
Shots - Production Design Bronze